When planning consider information regarding the following:

• The product: is it new, old, a relaunch or service.
• Target market / recipient: age, sex, lifestyle, business/consumer
• Launch date: product requirement date?
• Distribution method: mail, representatives, on pack, redemption, gift for purchase, or purchase with purchase.
• Budget: know how much you want to spend. Make it cost effective.
• Target size: quantity assists price.
• Decoration: details, requirements and in what form?
• Packaging: specifics, suggestions, requirements?
• Approval: who is making the final decision.
• Samples: are they required for packaging trials, colour options, trial runs etc….

Promotional product must be carefully selected. They should be supported, and reinforce the marketing communication goal.

You want product that will have an impact, reinforce brand awareness, and stimulate loyalty.

Promotional products are valuable marketing tools and used professionally: can be highly effective and cost efficient; can be as accountable as any other marketing activity.

Continuous Recall: Every time a promotional product is used, its advertising message is seen again and again at no additional cost to the advertiser.