• Promotional products are highly targetable, (less wastage)
• They can be placed and seen in many spots: eg. home, office, car or pocket.
• They have a warmth.
• They are a form of advertising that customers will thank you for.
• They create goodwill and are remembered long after other forms of advertising are forgotten.
• They reinforce relationships.

The cost per exposure diminishes over time.

For a successful campaign, the Australian Promotional Products Association ( A.P.P.A. ) suggests the following recommendations:

• Develop strategies to incorporate a promotional product relating to achievement of specific marketing goals.
• Choose a product that will appeal to target group.
• Choose artwork that both conveys the campaign message and can be reproduced on the chosen product.
• Incorporate distribution plans: who is to receive them, and how they’ll receive them.
• Invite recipient to respond and build a database.
• Always follow up.
• Allocate adequate time to produce the promotional product.
• Avoid choosing a product by basing decisions on price alone. You run the risk of increasing cost per exposure of the message, if it is not suitable for the target group.
• Always deal with an A.P.P.A. member.